Stop Motion + Doing Good
Microsoft is an endlessly collaborative partner. For back-to-school, they asked us flip the usual brief and not to talk about school. Because everyone knows you can use a computer to study, right? We shot this on a phone, using an influencer-inspired shooting style that was made for TikTok.
ACD/Writer: Rachel Lauinger
Sr. CD/Art Director: David Reade
Group CDs: Ned Sundby-Munson, Michelle Cherland
Producer: Jennifer David, Matt Nelson, May Yang
Director: Christo Anesti
Edit: Common Good
VFX: MPC
Color: Company 3
Mix: Lime