Like a filter, but better.
Snapchat lenses are AR experiences that add 3D objects to a space or transform it completely. We partnered with Snapchat to create three separate lenses for back-to-school 2022: One is for the Best Buy brand, one for Google and another for Lenovo.
Each of these experiences met or exceeded KPIs and Snap’s average engagement rates. Which means they got lots of brand impressions,
Make it stand out.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Google Chromebook Balance
Tech Haul
We know shopping hauls are popular with Gen Z. So we turned creating a tech haul into an augmented reality game. Users “threw” balls into Best Buy bags, revealing top products.
College means balancing all the things. We wanted to show students how a Chromebook can help them balance their school and out-of-school activities.
Lenovo Moment of Chill
Snapchat is full of swiping, sound, filters, and trends. We decided to give users a break from all of that, by encouraging them to take a breath in their chosen chill spot.