Inspo-driven content.

Telling stories across product categories can be challenging, especially when every product is a paid placement. In this year-long campaign, we bought dozens of tech companies together to tell stories about how tech can enrich their lives. The videos played on social and drove to complementary articles about each topic.

I played multiple roles on this project. I supervised writers, edited articles and scripts, wrote my own videos, and co-led monthly video shoots with my art director partner.