Time to get scrappy.
No a-list director. No budget. No problem.
Here are some DIY TikTok ads that ran during our 2022 holiday campaign. Concepted, shot, directed, lit, and (mostly) edited by Miranda Mercier and I. This was a new approach to paid TikTok ads for Best Buy this holiday, and it was fun to make something that felt so native to the platform. They’re less polished than our usual work but fit perfectly on TikTok. And they worked, these videos beat media goals by 200%.