A brand anthem for 2022.

Here’s the brief: create a video that’ll resonate with Gen Z. It needed to work on YouTube, TikTok and Snapchat. If you’re keeping score, that means both wide and narrow aspect ratios. The video needs to show off four products from four brands, including earbuds and a motorized scooter.

We created a :15 video that shows how tech from Best Buy can help college students build a college life they love. .